Advanced Diploma in Global Marketing Strategy

Advanced Diploma in Global Marketing Strategy by London School of Business and Finance

Start date: Enrol now, start studying from the 20th of each month
Duration: 3-9 months
Fees: £2850
Awarding body: London School of Business & Finance

A global marketing strategy works differently every country, and the 21st century marketing manager can identify the different channels necessary for reaching consumers across cultures.

Creating a strong marketing plan requires the ability to perform in-depth analyses. This allows global multinational organisations to determine how their strategy and behavior need to be adapted to achieve successful outcomes. Focusing on the core principles behind global marketing, cross-cultural management, and project management and leadership, you will gain advanced skills in a wide range of essential international marketing disciplines.

Upon completion of this programme you will be able to combine this knowledge with an in-depth understanding of organisational management, and most importantly, understand how this relates to the global marketplace. Studying with LSBF and InterActive will give you access to the array of study-tools available on the InterActive web-platform including HD-quality video lectures, comprehensive lecture notes, online tutor support, and the opportunity to join a global community of over 12,000 fellow students and industry professionals.

Delivery
If this LSBF course interests you, why not sign up today? Once you have enrolled on the programme you will have access to the InterActive web-platform, which contains a vast array of useful online study-tools:

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  • Online tests* allow you to check your knowledge of key concepts as you study.
  • Informative lectures delivered via HD-quality videos, with pre-prepared lecture notes.
  • Bring your studies up-to-date with our current, real-world case studies
  • Email your programme tutor and network with your fellow students online
  • Our online resources fully prepare you for all of your exams and assignments

Syllabus
The three modules in the Advanced Diploma in Global Marketing Strategy programme have been given an advisory timeline of 8 weeks for completion. Each module contains 10 sub-topics, giving you a genuine depth of knowledge and industry insight:

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  • Global Marketing Management (delivered via 10 sub-topics)
  • Cross Cultural Management (delivered via 10 sub-topics)
  • Project Management and Leadership (delivered via 10 sub-topics)

After the completion of each module an assignment of between 3500-4500 words must be completed in order to successfully graduate from the programme.