Advanced Diploma in Marketing and Sales Management

Advanced Diploma in Marketing and Sales Management by London School of Business and Finance

Start date: Enrol now, start studying from the 20th of each month
Duration: 3-9 months
Fees: £2850
Awarding body: London School of Business & Finance

Growing competition, market-saturation, up-scaling – these are phrases at the forefront of every sales and marketing manager’s vocabulary.

So how do you get ahead in an overly competitive, saturated market? Placing a strong emphasis on sales planning and prognosis, this advanced diploma from London School of Business and Finance aims to help you develop a cohesive sales force, devise a coherent advertising plan, and understand the principles of media selection. You will also examine a selection of best practice and failure cases from companies currently working in the field. Fusing academic research with commercial awareness, you will develop a combination of CRM skills and theoretical know-how to become an effective sales and marketing leader.

This programme is ideal for professionals who have a keen interest in strategic planning, sales leadership, sales force development, and the evaluation of the customer through CRM best practices. Studying with LSBF and InterActive, you will have access to the array of study-tools available on the InterActive web-platform including HD-quality video lectures, comprehensive lecture notes, online tutor support and much more besides.

Delivery
You can register for this course year-round, and once your application has been approved you can begin using our InterActive web-platform, which puts a vast amount of invaluable online study-tools at your disposal, from any location worldwide:

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  • Online tests* allow you to check your knowledge of key concepts as you study.
  • Informative lectures delivered via HD-quality videos, with pre-prepared lecture notes.
  • Bring your studies up-to-date with our current, real-world case studies
  • Email your programme tutor and network with your fellow students online
  • Our online resources fully prepare you for all of your exams and assignments

Syllabus
This course can be completed within a flexible 3-9 month timeframe. The 3 programme modules conduct an in-depth study into the mechanics of marketing and sales management, using both practical and theoretical approaches:

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  • Strategic Sales Management (10 sub-topics in total for this module)
  • Advertising and Promotion Management (10 sub-topics in total for this module)
  • Customer Relations Management (10 sub-topics in total for this module)

At the end of each of the three modules you will be required to write an assignment of between 3500-4500 words.