Advanced Diploma in Marketing Management

Advanced Diploma in Marketing Management by London School of Business and Finance

Start date: Enrol now, start studying from the 20th of each month
Duration: 3-9 months
Fees: £2850
Awarding body: London School of Business & Finance

In the cut-throat world of marketing there are the winners – great strategies that translated into powerful marketing tools – and the losers – those campaigns and strategies that are now just a bad memory.

Marketing managers of the 21st century need to appreciate the importance of developing coherent marketing strategies, as well as being able to assess the relative strengths and weaknesses of different marketing communications channels. These strategies, which you will examine in-depth during this advanced diploma course, can easily be transferred to business, non-profit, and governmental organisations. Whether you are looking to improve your understanding of consumer behaviour or hoping to better interpret it, this course will ultimately help you understand the importance of delivering the right message to your customers.

This London School of Business and Finance programme, powered by InterActive, strives to help educate both marketing professionals and those looking to enhance their knowledge within this highly competitive and dynamic field. The course can be studied over a period of 3 to 9 months, giving you complete control over the pace and intensity of your studies.

Delivery
You can register for this course at any time throughout the year. Once your application has been approved you can begin using the InterActive web-platform, which gives you round-the-clock access to a range of online study resources:

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  • Online tests* allow you to check your knowledge of key concepts as you study.
  • Informative lectures delivered via HD-quality videos, with pre-prepared lecture notes.
  • Bring your studies up-to-date with our current, real-world case studies
  • Email your programme tutor and network with your fellow students online
  • Revision kits* allow you to refresh the knowledge you’ve learned
  • Our online resources fully prepare you for all of your exams and assignments

Syllabus
This advanced diploma course consists of 3 comprehensive modules. You can study the programme syllabus over a period of between 3 to 9 months, which means you can choose your own pace and intensity of study. Topics to be covered include:

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  • Strategic Marketing Management (10 sub-topics in total)
  • Consumer Behaviour and Research (10 sub-topics in total)
  • Integrated Marketing Communications (10 sub-topics in total)

At the end of each module you will be required to write an assignment of approximately 3500 words, after which you will be awarded an advanced diploma by London School of Business and Finance.